Congratulations on your independent film! You found your cast, crew and script is printed. When does marketing for your film begin and how?
Here are a few tips on marketing your independent film.
Marketing process should begin during production. Create content (pictures, videos, etc.) which can be used later for promoting the film. – Gotham Chandna, Film Festival Marketing
Get all your Ducks in a Row
Make sure the film name you pick has name availability on all social media channels, domain name must be available and so on. Keep it consistent. (Use this site to check for name availability: https://namechk.
– Gotham Chandna, Film Festival Marketing
Make sure your hashtag is relevant to your film. If your film’s title is My Feral Heart, please make sure your hashtag # is #MyFeralHeart.
Whoever handles the social media for this film does an excellent job. They engage with their audience and post relevant photos.
Hire a Photographer
Yes. Halfdan Hennessey, Director of Cinequest Film Festival told me that to many filmmakers use screen shots of a still. DON’T DO THAT! The audience wants to see what the actors faces look like and stage props. It’s about storytelling with that one shot. What audience member doesn’t want a Behind the Scene look at the film as it was being made. These are great photos for your social media platforms.
Put time and effort into your trailer (Halfdan’s second tip). You are going to lose/attract audience to your film with the trailer. Have you noticed that a handful of Hollywood trailers are better than the actual film? Remember first impressions, you might not get a second chance.
Know your Target Audience
Know your target audience. Ages and what type of people will want to watch it. It all depends on the movie, but here are a few. I try to choice cool different interesting subjects. I like to make movies about different counter culture subjects. Each topic already has followers and groups. Already have a market.
– Dan Frank, Director of The Green Fairy
Align your Documentary with an Organization
When I make documentaries, I align the movie with an organization or company. With the film Green Fairy, I aligned the movie with different absinthe companies.
Another film Medicinal and Medicinal 101, I aligned with NORML and Americans for Safe Access (two organizations). For the film Frank & Chip: The Olympic Experience, I aligned with anything that had to do with gymnastics or Olympics.
-Dan Frank, Director of The Green Fairy
These are all great tips but maybe you are in need of a marketing strategy for your film. You received great news and your film is hitting Cannes Film Festival now what?
You might want to have Gotham Chandna on your radar. Along with Benedicte Beaugeois of Festival du Film Merveilleux & imaginaire he is hosting (free) workshops for independent filmmakers during Cannes Film Festival and is a panelist on Digital Cannes to discuss digital marketing for indie films.
Who is Gotham? He is passionate about social media, digital marketing, community engagement and building digital ecosystems one pixel at a time. Ranked one of the most influential people on Twitter in the PR industry. Panel Speaker at Cannes, Sundance and LA Femme Film Festivals. He has some of the highly engaging LIVE social media campaigns during Sundance, Oscars, Cannes and Aruba.
Not bad, the list goes on and on. If you need some immediate help with marketing and don’t have the time or staff to be engaging all the time. Connect with him on Twitter @gothamc
Did your project get picked up at a festival? Tell us about it in the comments.