Congratulations on your independent film! You found your cast, crew and script is printed. When does marketing for your film begin and how?
Here are a few tips on marketing your independent film.
Marketing process should begin during production. Create content (pictures, videos, etc.) which can be used later for promoting the film. – Gotham Chandna, Film Festival Marketing
Get all your Ducks in a Row
Make sure the film name you pick has name availability on all social media channels, domain name must be available and so on. Keep it consistent. (Use this site to check for name availability: https://namechk.
– Gotham Chandna, Film Festival Marketing
Make sure your hashtag is relevant to your film. If your film’s title is My Feral Heart, please make sure your hashtag # is #MyFeralHeart.
Whoever handles the social media for this film does an excellent job. They engage with their audience and post relevant photos.
Hire a Photographer
Yes. Halfdan Hennessey, Director of Cinequest Film Festival told me that to many filmmakers use screen shots of a still. DON’T DO THAT! The audience wants to see what the actors faces look like and stage props. It’s about storytelling with that one shot. What audience member doesn’t want a Behind the Scene look at the film as it was being made. These are great photos for your social media platforms.
Put time and effort into your trailer (Halfdan’s second tip). You are going to lose/attract audience to your film with the trailer. Have you noticed that a handful of Hollywood trailers are better than the actual film? Remember first impressions, you might not get a second chance.
Know your Target Audience
Know your target audience. Ages and what type of people will want to watch it. It all depends on the movie, but here are a few. I try to choice cool different interesting subjects. I like to make movies about different counter culture subjects. Each topic already has followers and groups. Already have a market.
– Dan Frank, Director of The Green Fairy
Align your Documentary with an Organization
When I make documentaries, I align the movie with an organization or company. With the film Green Fairy, I aligned the movie with different absinthe companies.
Another film Medicinal and Medicinal 101, I aligned with NORML and Americans for Safe Access (two organizations). For the film Frank & Chip: The Olympic Experience, I aligned with anything that had to do with gymnastics or Olympics.
-Dan Frank, Director of The Green Fairy
So tell us about your latest project in the comments! We would love to hear them.
This is Gotham! Yes that guy you probably ran into at other fest